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Nutzungsverhalten und Ansprüche der Aschaffenbu...
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Studienarbeit aus dem Jahr 2006 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1,7, Hochschule Aschaffenburg, Veranstaltung: Marktforschung, 15 Quellen im Literaturverzeichnis, Sprache: Deutsch, Abstract: Die Studentenvertretung der Fachhochschule Aschaffenburg - als Mittler zwischen Hochschule und Student - ist im Internet mit einer eigenen Webseite online. Seit ihrer Einführung im Dezember 2004 dient sie als Informationsplattform sowohl für Studierende als auch für Studieninteressierte. Um den eigenen Optimierungsansprüchen aber auch dem Wettbewerb mit anderen Fachhochschulen gerecht zu werden, ist es notwendig, die Qualität der Homepage permanent zu überprüfen. Auf diesem Hintergrund basierend, ist es sinnvoll, das Nutzungsverhalten der User zu untersuchen und deren Ansprüche an die Seite festzustellen und zu konkretisieren, um eventuelle Verbesserungen anstreben zu können. Die folgende Seminararbeit soll das Nutzungsverhalten und die Ansprüche der Aschaffenburger Studenten an eine Homepage, im speziellen die Homepage der Studentenvertretung, darstellen. Der Schwerpunkt liegt dabei auf der Charakterisierung eines benutzerfreundlichen Internetauftrittes und der Feststellung, ob die Homepage der Studentenvertretung den Nutzern den in Kapitel 1.1 angesprochenen Mehrwert bietet. Um diesen Mehrwert festzustellen, werden mit Hilfe von Statistiken und einer Erhebung die Häufigkeit der gesuchten und abgerufenen Informationen und die Ansprüche der User an die Homepage herausgearbeitet, um im Resümee eine Empfehlung für die Studentenvertretung aussprechen zu können, mit welchen Features die Internetseite noch attraktiver gestaltet werden könnte.

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The Impact of PR as a Communication Tool of U.K...
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Master's Thesis from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, Edinburgh Napier University, language: English, abstract: The main purpose of this dissertation is to investigate how Public Relationsare currently used as a communication tool within the UK budget airline industry, and how the student segment in the UK corresponds to these measures. To gain a holistic understanding of the topic, facts on the UK air transport market are introduced briefly, with a special regard to the two leading budget airlines, Ryanair and EasyJet. Furthermore, the importance of PR for the airline industry is addressed and the research aims defined.To provide the theoretical background for the conducted research, chapter two focuses on scientific theory, highlighting the areas of Public Relations, Consumer Behaviour and Budget Airlines in particular. By choosing the deductive research approach, nine hypotheses could be developed to contribute to the overall aims and build a basis for the primary research. The latter is an online survey, using the convenient sampling method among the student body of Edinburgh Napier University. Results of the primary research are analysed using SPSS statistical software, conducting frequency distributions, descriptive statistics and chi-square tests.With regards to the main findings it may be said that price is the most crucial decision factor and thus the strongest communication tool. In addition, there is a shift of recognized communication efforts, away from classic channels as TV or direct mail and towards the corporate homepage and E-Mails, which may be used in a low frequency as to not be perceived as disturbing. All in all, price seems to be more important than service, at least within the student segment. Beside that, the reputation of an airline seems to be important to the respondents, which underlines the need for proper communication efforts. In respect of the limitations and options for further research, there is room to repeat the study with a larger group of participants who are all born and raised in the UK to gain more detailed results. The use of E-Mail in terms of content and frequency might be the most interesting field for future research, as the Internet will be the communication tool of the future.

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Sociology of Self-Knowledge
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This Fall 2004/Spring 2005 (III, 1&2) double-issue of Human Architecture: Journal of the Sociology of Self-Knowledge demonstrates the extent to which the sociology of self-knowledge as advanced by this journalfrom its inception can serve as both a course topic as well as a pedagogical strategy in teaching sociology and related subjects. The issue includes student papers of various faculty at UMass Boston and a symposium of student (and faculty) papers organized by Khaldoun Samman from Macalester College. Samman had earlier taken the step of turning his senior seminar into a course on the sociology of self-knowledge and encouraging his students, all graduating seniors at Macalester, to subject their own lives and 'troubles' to their sociological imaginations. The student papers included in the issue as a whole are highly demonstrative of how self and socially critical and liberating the sociology of self-knowledge can be. Authors use a variety of class and outside readings, as well as films and documentaries, to explore in-depth currently unresolved issues in their lives, while making every effort to move in-depth to relate their personal troubles to broader public issues. Contributors include: Deborah D'Isabel, Claudia Contreras, Katherine Heller, Rebecca Tink, Caitlin Farren, Haing Kao, Harold Muriaty, Rachel A. DeFilippis, Lee Kang Woon, N.I.B., Sharon Brown, Jennifer Lambert, Anonymous, Jorge Capetillo-Ponce, Khaldoun Samman (also as journal issue guest editor), Ellen Corrigan, Jeremy Cover, Jesse Mortenson, Jessica Sawyer, and Mohammad Tamdgidi (also as journal editor-in-chief). Human Architecture: Journal of the Sociology of Self-Knowledge is a publication of OKCIR: The Omar Khayyam Center for Integrative Research in Utopia, Mysticism, and Science (Utopystics). For more information about OKCIR and other issues in its journal's Edited Collection as well as Monograph and Translation series visit OKCIR's homepage.

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Graduate Theorizations
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This Winter 2011 (IX, 1) issue of Human Architecture: Journal of the Sociology of Self-Knowledge, entitled 'Graduate Theorizations: Imaginative Applied Sociologies-Manifest and Latent,' includes nine, theoretically engaging graduate student papers: six from a course in Applied Sociological Theory (Soc. 605) taken during the Fall 2010 semester at UMass Boston, a paper on the philosophy of the self and architecture from the London School of Economics and Political Science, and two master's theses in psychology from Bangor University, UK. The papers explore sociological imaginations of personal and public issues such as: fear of crime and insecurity; marriage and divorce; growing up a third culture kid; myths of success and the life plan; growing up with Attention Deficit Disorder; present (in contrast to absent) fatherhood; architectural history and practice as shaped by self agency as well as social context; 'pathological' versus 'normal' experiences of dissociation and hypnosis; and mind-body interactions in psychogenic pain. These papers from diverse 'disciplinary' origins or locations insightfully contribute, in both manifest and latent ways, to the application and enrichment of the Millsian sociological imagination. Comparative and integrative readings of these papers also reveal, in turn, the extent to which liberating sociological theorizing and practice amid critical applications of the sociological imagination require awakening to and moving beyond the dissociative disorder and hypnosis of rigid disciplinarity. Contributors include: Alison Michelle Ireland, Julianne M. Siegfriedt, K. R., Linda M. Lazcano, Ellen Maher, Edmund J. Melia, Durukan Kuzu, Shahram Rafieian, Sima Atarodi, Steven Hosier, and Mohammad H. Tamdgidi (also as journal editor-in-chief). Human Architecture: Journal of the Sociology of Self-Knowledge is a publication of OKCIR: The Omar Khayyam Center for Integrative Research in Utopia, Mysticism, and Science (Utopystics). For more information about OKCIR and other issues in its journal's Edited Collection as well as Monograph and Translation series visit OKCIR's homepage.

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Microcosms of Hope
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The essays in this Fall 2008 (VI, 4) issue of Human Architecture: Journal of the Sociology of Self-Knowledge entitled 'Microcosms of Hope: Celebrating Student Scholars,' received awards in The Kingston-Mann Student Achievement Awards for Excellence in Diversity and Inclusion Scholarship. Written by undergraduate students who address deeply urgent and important issues, each essay possesses a clear, distinctive voice. The authors do not turn away from difficult questions and do not waffle, even when they are dealing with questions and data that are ambiguous or contradictory. Although faculty may be accustomed to academic articles rife with qualifiers, indirect points, jargon, and a limited concern for relevance, the essays included here are the works of engaged researchers. They frequently include a call to action, sometimes persuasive for its subtle, measured tone. In this issue, students invite us to consider some traditional merits of scholarly work that have been lost, such as clear and jargon-free writing. They also point the way to new kinds of merit, such as using previously neglected information sources, paying attention to silenced or marginalized voices and questions, and raising issues of social justice. Contributors include: Maureen S. Scully (also as journal issue guest editor), Esther Kingston-Mann (also as journal issue guest editor), Laura Paz, Jaclyn Foster, Eugenia Trabucchi, Jessica Gama, José Luiz Prado Filho, Marie Nelson, Friday Onyeoziri, Manda Lynne Kindle, Mia L. Parviainen, and Mohammad H. Tamdgidi (also as journal editor-in-chief). Human Architecture: Journal of the Sociology of Self-Knowledge is a publication of OKCIR: The Omar Khayyam Center for Integrative Research in Utopia, Mysticism, and Science (Utopystics). For more information about OKCIR and other issues in its journal's Edited Collection as well as Monograph and Translation series visit OKCIR's homepage.

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Teaching Transformations 2011 (Contributions fr...
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This Summer 2011 (IX, 3) issue of Human Architecture: Journal of the Sociology of Self-Knowledge entitled 'Teaching Transformations 2011'-a fourth of its annual 'Teaching Transformations' series-brings together selected proceedings of the joint CIT (Center for Innovative Teaching)/EdTech (Educational Technology) conference held on May 12, 2011, at UMass Boston. The editors' note describes the reasons for the bringing together of the two separately organized conferences in the past. It also reports on the new name adopted by CIT (from its former name, the Center for the Improvement of Teaching). The papers include a variety of contributions on topics such as: innovative techniques to enrich the dynamics of classroom discussions; 'addressing plagiarism in a digital age'; cross-cultural/national, cross-institutional teaching of a course using online educational tools; ''Islamicizing' a Euro/American curriculum'; modernizing classical language education using the communicative language teaching (CLT) technique in conjunction with new educational technologies; teaching about race, caste and gender in light of the findings of anthropological and genetic sciences; and suggestions for online student collaborations based on the experience of teaching a Critical Thinking course. Contributors include: Eleanor Kutz (also as journal issue guest editor), Vivian Zamel (also as journal issue guest editor), LaMont Egle, Evelyn Navarre, Cheryl Nixon, Wayne Rhodes, Stephen Sutherland, Edward J. Romar, Annamaria Sas, Irene Yukhananov, Alan Girelli, Teddy Hristov, Mary Ball Howkins, Apostolos Koutropoulos, Tara Devi S. Ashok, Bob Schoenberg, and Mohammad H. Tamdgidi (also as journal editor-in-chief). Human Architecture: Journal of the Sociology of Self-Knowledge is a publication of OKCIR: The Omar Khayyam Center for Integrative Research in Utopia, Mysticism, and Science (Utopystics). For more information about OKCIR and other issues in its journal's Edited Collection as well as Monograph and Translation series visit OKCIR's homepage.

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Teaching Transformations 2009
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This Winter 2009 (VII, 1) issue of Human Architecture: Journal of the Sociology of Self- Knowledge, entitled 'Teaching Transformations 2009' and dedicated to the chronicling of representative experiences of teaching transformation in the New England area and elsewhere, brings together selected proceedings of the annual conferences of the Center for the Improvement of Teaching (CIT) and the New England Center for Inclusive Teaching (NECIT) recently held at UMass Boston. The first seven studies in the issue were gathered through the conference activities of NECIT. The second series of articles emerged from the conversations and presentations at the annual CIT conference at UMass Boston. The contributions have a common interest in advancing teaching and learning practices that transform the self and the world in favor of more just, inclusive, and participatory outcomes. The editors believe that the most central and distinguishing defining features of NECIT and CIT, i.e., the three-fold concerns with promoting pedagogical reflexivity, student learning empathy, and faculty agency, are well advocated for and respresented in the papers shared in this volume. Contributors include: Jay R. Dee (also as journal issue guest editor), Vivian Zamel (also as journal issue guest editor), Cheryl J. Daly, Maria Natalicia Rocha-Tracy, Darlene Ferguson-Russell, John Fobanjong, Patricia White, LeeAnn Griggs, Sally Barney, Janet Brown-Sederberg, Elizabeth Collins, Susan Keith, Lisa Iannacci, Kimberly Smirles, Ann Wetherilt, Melanie Murphy, Elijah Patterson, Janet D. Johnson, Elizabeth H. Rowell, Mary Ball Howkins, Duane Wright, Wayne-Daniel Berard, Alexandria Hallam, Anne Geiwitz, Matthew R. Kerzner, Angelika Festa, and Mohammad Tamdgidi (also as journal editor-in-chief). Human Architecture: Journal of the Sociology of Self-Knowledge is a publication of OKCIR: The Omar Khayyam Center for Integrative Research in Utopia, Mysticism, and Science (Utopystics). For more information about OKCIR and other issues in its journal's Edited Collection as well as Monograph and Translation series visit OKCIR's homepage.

Anbieter: Orell Fuessli CH
Stand: 08.07.2020
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Sociology of Self-Knowledge
145,00 CHF *
ggf. zzgl. Versand

This Fall 2004/Spring 2005 (III, 1&2) double-issue of Human Architecture: Journal of the Sociology of Self-Knowledge demonstrates the extent to which the sociology of self-knowledge as advanced by this journalfrom its inception can serve as both a course topic as well as a pedagogical strategy in teaching sociology and related subjects. The issue includes student papers of various faculty at UMass Boston and a symposium of student (and faculty) papers organized by Khaldoun Samman from Macalester College. Samman had earlier taken the step of turning his senior seminar into a course on the sociology of self-knowledge and encouraging his students, all graduating seniors at Macalester, to subject their own lives and 'troubles' to their sociological imaginations. The student papers included in the issue as a whole are highly demonstrative of how self and socially critical and liberating the sociology of self-knowledge can be. Authors use a variety of class and outside readings, as well as films and documentaries, to explore in-depth currently unresolved issues in their lives, while making every effort to move in-depth to relate their personal troubles to broader public issues. Contributors include: Deborah D'Isabel, Claudia Contreras, Katherine Heller, Rebecca Tink, Caitlin Farren, Haing Kao, Harold Muriaty, Rachel A. DeFilippis, Lee Kang Woon, N.I.B., Sharon Brown, Jennifer Lambert, Anonymous, Jorge Capetillo-Ponce, Khaldoun Samman (also as journal issue guest editor), Ellen Corrigan, Jeremy Cover, Jesse Mortenson, Jessica Sawyer, and Mohammad Tamdgidi (also as journal editor-in-chief). Human Architecture: Journal of the Sociology of Self-Knowledge is a publication of OKCIR: The Omar Khayyam Center for Integrative Research in Utopia, Mysticism, and Science (Utopystics). For more information about OKCIR and other issues in its journal's Edited Collection as well as Monograph and Translation series visit OKCIR's homepage.

Anbieter: Orell Fuessli CH
Stand: 08.07.2020
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Teaching Transformations 2010
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The Spring 2010 (VIII, 1) issue of Human Architecture: Journal of the Sociology of Self-Knowledge includes faculty and student papers and contributions from the 2010 Annual Conference of the Center for the Improvement of Teaching at UMass Boston on topics: 'Constructing the Innocence of the First Textual Encounter,' 'Examining a First Amendment Court Case to Teach Argument Analysis to Freshman Writers at an Art College,' 'The Absent Professor: Rethinking Collaboration in Tutorial Sessions,' 'Visual Literacy for the Enhancement of Inclusive Teaching,' 'When Literature Is Evangelical: Pedagogies of Passion,' 'Creating Networking Communities Beyond the Classroom,' 'Framing Cultural Diversity Courses Post U.S. 2008 Presidential Elections,' 'The Difference Between You and Me: Faculty Identities at Play in the Classroom,' 'Toward a Non-Eurocentric Social Psychology: The Contribution of the Yogacara,' 'Service-Learning and Authenticity Achievement,' 'Academic Achievement of Turkish and American Students,' 'The Miseducation of Ms. M,' 'Culturelessness and Culture Shock: An American-Asian Experience,' 'From Construction to Social Work: Finding Value in Helping Others,' 'My Work Utopia: Pursuing A Satisfactory Work Life Amid an Alienating World,' and 'The Loss of a Culture with an Accent: A Sociological Reflection on My Assimilation into the American Culture.' Contributors: Alex Mueller, Cheryl Nixon, Rajini Srikanth, Angelika Festa, Arianne Baker, Kristi Girdharry, Meghan Hancock, Rebecca Katz, Meesh McCarthy, Jesse Priest, Megan Turilli, Mary Ball Howkins, J. Ken Stuckey, Apostolos Koutropoulos, Marjorie Jones, Suzanne M. Buglione, James William Coleman, John W. Murphy, Dana Rasch, Eyyup Esen, Melanie Robinson, Tara Cianfrocca, Albert Marks, Irene Hartford, Dora Joseph, Anna Beckwith (also as journal issue guest editor), Vivian Zamel (also as journal issue guest editor), and Mohammad H. Tamdgidi (also as journal editor-in-chief). Human Architecture: Journal of the Sociology of Self-Knowledge is a publication of OKCIR: The Omar Khayyam Center for Integrative Research in Utopia, Mysticism, and Science (Utopystics). For more information about OKCIR and other issues in its journal's Edited Collection as well as Monograph and Translation series visit OKCIR's homepage.

Anbieter: Orell Fuessli CH
Stand: 08.07.2020
Zum Angebot